Shell Shuan Shim, Thailand's Quality Logo
Looking around for the best food vendors and the most delicious packaged food products is a bit easier than you might expect thanks to the famous and distinctive "Shell Shuan Shim" logo. Similar to the Michelin stars awarded to restaurants in France, Shell Shuan Shim is awarded if a restaurant or company produces excellent tasting products. The literal translation is "Welcome to Taste", and it's the brainchild of Thai aristocrat Thanatsri Svasti who started the system years ago.
If you see the green bowl, along with the signature as you see in the picture below, that company serves food which has been tasted and awarded the highest honors. This is an award which is taken quite seriously in Thailand, so you can expect to see the Shell Shuan Shim prominently displayed wherever it's been awarded.
The following products offered by ImportFood.com have the Shell Shuan Shim award logo.
Mae Pranom chile paste in soybean oil (prikpao)
Fresh red chile sauce
Fresh yellow chile sauce
Thai pepper powder
Laab seasoning mix
Fried rice with holy basil seasoning mix
Ground Thai chile peppers
Pantainorasingh chile paste in soybean oil
Bael fruit drink
These days the son of Thanatsri, named Sirichalerm Svasti (nickname McDang), is a prominent chef and graduate of the Culinary Institute of America. He has a tv cooking show, a food-related newspaper column, and he's the editor of Thailand's glossy "Appetite Magazine".